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It’s our combined thoughts that bring us great things.

What a great quote, eh?

This came straight from my wife after a couple years of explaining to her what I do for a living.  After all the talk of wikis, social networking, collective intelligence, blogs, knowledge management, Web 2.0, etc. it was her that boiled it down to that statement.

Being so mired in the world of next-generation learning and development I am accustomed to, and comfortable with, the buzzwords of the trade but it’s sometimes difficult to translate the purpose and benefit of all of these funny sounding things to someone that has little insight into this world.

And her statement summed up quite a bit of it.  So much so that when she said it I sat up straight and wrote it down on a bar napkin [a relic of pre-Web 2.0 for any Gen Nexters that may be reading].

The more I thought about it this really encompasses the theory driving this revolution in how people learn, collaborate, innovate, communicate, etc. and the buzzwords are really just the ‘how.’  Communities of practice, social network analysis, rapid elearning, knowledge management and many others are just methods to accomplish the purpose of my wife’s synopsis - harnessing the power of people connected.

As with many other examples, it takes an outsider’s lens to shed a light of clarity on a topic that can become quite complex when left to the experts.

When I was in graduate school I had to miss a day of class.  Lectures were key to our classes so reading the text couldn’t  make-up for a lost day.  A classmate offered to tape the class and give me the tape so I accepted.

The classes were several hours so I had a lot of listening to do afterward.  I listened to the tape while driving around running errands in the next few days - by the nature of my days I ended up listening to 5 - 15 minute chunks of the lecture all throughout the day.  I remember being at a McDonald’s drive-through, stalling in a parking spot to hear the final points of a topic and just driving around with the tape playing.

When I showed up at the next class my classmates were amazed at how much I could contribute to the discussion about the lecture I had listened to on tape.  I was too.  I had never expereinced that kind of retention - I felt more prepared for that discussion than I had for any of the other sessions. 

I am now working on a project in downtown Denver and take the bus.  The memory of the taped graduate school lecture came to me Friday morning as I navigated my way down the icy sidewalk on the way to the bus stop…luckily it wasn’t too startling.  Nevertheless, I realized I was missing a great opportunity for learning.

I got an iPod a few months ago for my photos and music.  After Friday’s revolution I looked on iTunes and searched through their business Podcasts.  I selected subscriptions from Harvard Business Review, BusinessWeek and a few other sources - all free.  Now while walking to the bus stop, riding the bus or walking to the office I can be listening to the most up-to-date information in the business world.  

Whether through an iPod, carrying magazines with you, saving webinars on your computer to watch on-demand or any other means, look for opportunities throughout the day to learn.  Then seize them.

At current count I am subscribed to 12 magazines (most of them work related).  Many years ago I didn’t subscribe to any.  I regret that today, though, as the various subscriptions provide a steady stream of knowledge nuggets that is much different than what I’ve gotten in all the books I’ve read.  This is not to discount the value I’ve gotten from books.  I just realized that they each contribute a unique piece to how I learn. 

Books (the good ones) usually provide a deep level of understanding on a given topic.  Beyond that they’re static.  Other than new editions every few years, the information stays exactly the same. 

Magazines are full of the newest ideas and discussions on any variety of topics.  It’s tough to think of a magazine article that has allowed me to gain a deep level of understanding on a complex topic, though.

In a loose comparison, books remind me of formal learning.  They don’t change very often but they’re good at providing a conceptual foundation on which you can build and refine your own opinions and applications of given topics.

In the same loose comparison magazines remind me of informal learning.  They are the perfect complement to a concept that I’ve cemented in my head.  I love to read quick-hit articles that I can layer on top of the foundations I’ve built through other reading.  I can skim through a magazine looking only for the topics that are relevant to my interests at the time.  The topics are new every month so I know I’m getting the most up-to-date insight on that idea (except for blogs of course). 

Books are good for in-depth learning of the fundamentals but they’re static - magazines provide more surface level information that is constantly updated. 

Having a good mix of both is what it takes.  Just like learning in organizations - there is plenty of static information in organizations that is best disseminated in a formal medium.  Offering informal opportunities for participants to deepen their understanding of the concepts is what successful learning organizations are implementing.

Review the knowledge that your workforce needs.  What fits in the category of ‘books’ and what is more suitable for a ‘magazine’?  Once you’ve determined that, think of the best way to deliver it.  Is it through a formal avenue that costs more to design and is not cost-effective to change often (formal learning) or would it be better through a model that is made to change and morph constantly (informal learning)?

Some mediums to consider for each:

• Formal (book) learning: seminars, workshops, elearning modules, simulations
• Informal (magazine) learning: podcasts, nano-learning, rapid elearning, wikis, communities of practice

There is no right answer and no panacea.  Some material lends itself to one model while other material is more appropriate for the other.  Think of the information at hand and wonder - would this be better as a book or as a magazine article?

It’s obvious that our world is undergoing changes that are far beyond advances in organizational learning and development…but some of the similarities are apparent.

Business 2.o’s recent cover read “The Next Disruptors:  Meet 11 Companies Whose Breakthroughs Will Change Everything.”  In it we meet businesses that are tackling everything from software to lending to advertising.

The common thread through all seems to be individualization.  Consumers today are becoming more and more catered to and as a result are receiving products and services that are more refined to meet their needs.  We get what we want instead of taking what we’re given.

• Advertising:  Most people were forced to watch commercials on TV breaks because they didn’t want to miss what was “up next” - TiVO has changed that forever and advertisers are now forced to rely on products placed in the actual shows.  Think there’s a market there?  Hamet Watt does.  His company NextMedium “automates and standardizes the process of product placement in TV shows, movies, and videogames.” 
• The two players mentioned in the technology space are Coghead and NetVibes.  Both are built on the philosophy of end-users creating exactly what is right for them.  With NetVibes, more for the individual, “users can rapidly change the look of their start page, select content, add RSS feeds, and custom-build features from other Netvibes users.”  While with Coghead, more for organizations, users “who can code a simple Excel macro should have little trouble using Coghead to create even sophisticated enterprise apps like logistics trackers, CRM programs, or project management systems.”
• And then there’s lending.  A company by the name of Zopa has created a peer-to-peer model for people to lend and borrow money that cuts out the bank, gives lower rates to borrowers and a return to individuals as lenders.  Brilliant! 

These three examples reflect the progressive trends bubbling up in learning and development.  No longer do participants want to sit in a class when much of the information being presented doesn’t pertain to them.  They want to ‘fast-forward’ to what matters.  They want the option to customize things just they way they need or like them.  And, they get most of what they need from their peers. 

Hence the popularity of podcasting, social networking sites, nano-learning, workflow learning, mobile learning and communities of practice.  Take out the middle-men, edit out the commercials, let us get the information to do our jobs when we need it and how we like it.

In the coming years I’m sure we’ll see this trend of customer customization only grow.  As societies figure out that they control what the market gives them, more and more we will be demanding just what we need.  The field of learning and development is paralleling these changes and what is now considered traditional training will be so 1.o.