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I’ve been absent from the monthly Big Questions over at the Learning Circuits blog - mainly due to us getting our own new site up and populated. I almost rang in on February but couldn’t pull it together…even with the extra day for Leap Year! I couldn’t resist March’s Big Question though…

“What is the scope of our responsibility as learning professionals?”

More compelling than the question, though, was some of the fodder and follow-up questions that Tony Karrer shared in the post.

• …a Chief Learning Officer panel discussion where it seemed that supporting informal learning or communities of practice was not something they were considering. 
• Do educational institutions and corporate learning and development departments have responsibility for supporting Long Tail Learning? 
• Do they have responsibility for learning beyond what can be delivered through instruction?

It shocked me to hear about the CLO panel discussion. With the overwhelming research out there confirming that today’s workforce is getting more and more of the information they need to do their job through informal means it’s difficult to understand why CLOs would resist supporting communities of practice or broader informal learning.

I feel that learning professionals should support learning. Period. Whatever form(s) of learning that are most beneficial to the workforce (as well as appropriate members of the value-chain) are the ones that should be pursued. There may be some organizations where communities of practice and/or informal learning don’t make sense as part of the learning portfolio but they should at least be considered.

As we move further away from our industrial society and further into our information society it’s my belief that a big part of learning initiatives will be providing easy access to information rather than supplying more information. The advent of Web 2.0 tools arrived at a great time for the renewed interest in communities of practice and I’m sure there is a symbiotic relationship between the two. It’s not about the technology though…it’s about the possibilities that now exist for what knowledge workers can do with the information they need. Now they can be part of creating and shaping the information they need rather than just recipients of content they are prescribed.

This combined with social network analyses and careful crafting of learning communities results in a sophisticated and dynamic learning strategy that happens to mesh well with the dynamic roles of many people in organizations today. It’s becoming increasingly difficult (if not impossible) to fit everything that someone needs to know into a course of any kind. Execution of strategy is or should be changing rather frequently as markets, customers, etc. fluctuate and the traditional forms of training won’t work as the sole solution for the workforce in these organizations. To ignore this is dangerous.

In an age where formal content is often ‘obsolete upon receipt’ it’s my belief that learning professionals will need to widen their scope in terms of what they will consider using as part of their learning portfolio. As with other investments in complex markets, it often pays to be diversified and to focus on areas where you’ll get the greatest return. Discounting new methods for supporting knowledge workers is akin to keeping all of your savings in CDs, bonds or treasury bills…you’re sure to get a little return but you’re not leveraging all of the opportunities out there; some of which may be better suited to your situation and therefore more likely to get you a better return.

94% of human resources professionals do not feel their personnel are adequately prepared to meet their companies’ future goals according to the State of the Global Talent Nation.  That number was 86% in 2007 and 64% in 2006…so it’s moving in the wrong direction.  The study was conducted by Softscape and discussed in CLO (Chief Learning Officer) Magazine.  A copy of the report is available by request through Softscape’s site.

The report looks at a variety of areas relating to human capital management.  I grabbed the following notable quotes that IMO reinforce the sense of urgency for reform in how learning and development is executed by most organizations:

1. Many HR professionals (35%) indicate that the majority of their employees have complex multi-function roles. This is also driving the need for more real-time employee development.
2. Most HR professionals (81%) say the lack of regular employee development opportunities is impacting overall employee retention.
3. Strategic HR functions are becoming more integrated and increasingly outsourced (41%). This includes functions for performance, compensation, succession, learning, and recruiting.

My thoughts…

#1  In an age of “complex multi-function roles” things change fast and formal training can’t carry the entire load.  With the pace that many organizations run and adapt, content is often obsolete upon receipt if it’s produced and distributed within the traditional timeline. 

This supports my belief that a change in how we define learning and development is needed before we can make significant strides in improving them.  First and foremost I see the two (learning and development) as two separate strategies with different definitions and distinct methodologies for executing successfully.

In the age of the knowledge worker, learning is more about providing easy access to necessary information than it is presenting content and hoping that it sticks around until the time it’s needed.  This is accomplished through incorporating social network analyses, communities of practice, a learning supply chain that can quickly distribute content on-demand (i.e. rapid elearning + SME), etc. into a diversified learning portfolio.  These more informal approaches better mimic how today’s workforce gets what they need - through their network and at the moment they need it. 

Development defined below…

#2  Development is long-term changes in mindset and/or behavior.  Many companies fall short of acheiving true development in their workforce because their tools consist of workshops and not much else.  Some companies tack on a personality assessment (i.e. DiSC, MBTI) but usually without any direct connection to how that information can be applied.  For true development to occur people must be given the opportunity to play with concepts, make decisions according to their new learning…they have to see the impact of their decisions and actions in order to drive new behavior.

Development programs rooted in action learning contain the elements needed for lasting change but they’re rare.  For the organizations that do leverage the power of action learning, they are not only exposing their teams to the best type of development possible, they’re also grooming leaders to perform at their best within the unique conditions of that organization and none other.

It’s these types of projects where participants feel real value and development - and therefore are more inclined to stick around.  If they feel the development they’re getting at your organization is better than what they would get elsewhere, you have a powerful retention tool.

#3  Another item mentioned in the report was the rise in learning outsourcing.  I take this as a sign that organizations are more and more seeing learning and development as strategic imperatives for success.  Expectations of learning and development have changed to the degree that traditional, formal training programs are no longer adequate on their own. 

Of course I’m biased but I do believe deeply that partnering with an external organization that is an expert in a service that isn’t your core function is a good idea in many scenarios.  This includes payroll, benefits, IT and of course…learning and development.  Outsourcing allows an organization to focus on their strengths while leveraging the core strengths of experts in fields that support their operation. 

Finally… 

The great news is that we’re watching an industry evolve.  Learning and development programs will look drastically different in just 10 years.  As workers that grew up on Facebook and MySpace enter the workforce they’ll have unique demands as we transition even further into becoming a knowledge workforce.     But we’re not there yet.

When I read that 94% of HR professionals felt they’re workforce wasn’t prepared to meet the company’s goals I was shocked at how high the number truly had gotten but, ultimately, wasn’t phased for too long.  We’re addressing 21st century challenges with a 20th century method and it’s not a fair fight.  The pace of business isn’t predicted to slow or revert anytime soon so guess who gets to adapt?

My wife is in sales and I’ve been watching helplessly for the last week or so as she writes/compiles a massive proposal for a potential client.  She’s worked until 5am more than once and is counting on doing it again tonight.  Many of these hours are spent in version control, waiting for others to complete a section and send it in or collecting the edits of multiple people.

I talked to her yesterday about ways to ease the collaboration amongst her team - a wiki being at the top of the list.  She told me they were using SharePoint but it was limited b/c only one person could work on the document at any given time.  SharePoint is a Microsoft product, though, so they have no choice but to use it and don’t have any wiki options.

While the next few weeks are still sure to be hellish for my wife and her team, the future is looking bright.  In this month’s edition of Fast Company, Robert Scoble writes about Microsoft’s Office Live Workspace - their entrance into the Web 2.0 world.  This is great news b/c it’s bringing these technologies to the mainstream and making them accessible to the vast majority of the corporate workforce.

Scoble is “betting Office Live will be a gateway drug for workgroups and companies to explore the full possibilities of office 2.0–and not just Microsoft’s products” and I’m sure he’ll win that bet.  I’m hoping so b/c I would like a greater population to have easy access to the features that will be provided with this.  Some of the roadblocks we’ve encountered in projects that require the use of these informal learning tools certainly include lengthy discussions with the IT department on the compatability of external vendors with their in-house products (usually Microsoft) - not having that as an issue will make the process smoother for all involved. 

Of all of the various groups in which you’re involved, be they social, professional, religious or otherwise, have you noticed that there is typically a core group of people that keep the momentum of the group? 

That’s precisely what Tony Burgess of Company Command noticed was happening in his learning community.  In this community of practice (CoP) with thousands of members Tony noticed a very small group (i.e. 20) were generating most of the activity and sustaining the momentum.  So he decided to dedicate his doctoral thesis to taking a closer look at the inner workings of this core group.

Tony was generous enough to share his findings with some member of CPSquare in an online discussion that lasted about a week and also via a conference call where he talked about his findings.

In his research Tony discovered that the members of a community’s core group have similar characteristics.  He boiled them down into four areas:

• Who are they?  What are their values? 
  • Driven to learn
  • People person
  • Service and ‘giving back’ ethic
  • Hard wired to develop others
• What do they do as core group members?
  • Contributor
  • Connector
  • Facilitator
  • Social Catalyst
  • Steward
• How do they become core group members?
  • Find and use the community of practice
  • Initial interaction in the community
  • Assuming a role
  • Participating
• What is meaningful to them
  • To contribute
  • To connect
  • To develop

Tony’s findings resonated with me professionally - we typically focus our initial efforts just on building a strong core when setting up CoPs with organizations and that foundation provides solid footing for the rest of the community to morph. 

A big thank you to Tony for the insights and generosity of time and knowledge for sharing with us.

Check out a real-time Digg Swarm. 

This is a fascinating view of the chaotic rhythm of a crowd seeking the information it wants.  It’s messy, it’s unpredictable and it’s reality.  And it’s precisely the reason that formal training programs account for (at most) only 20% of how people get the information they need to do their job. 

 If you’re not familiar with Digg it’s a website that allows its users to select (digg) things that they find interesting on the net.  Those nuggets are read and rated by other Digg users and this determines how popular an item is.  This results in a community that relies on the recommendations of the greater whole to select content for the individual.  It’s an effective system at weeding through the reams of information the Internet spews daily.

Watch as people ‘hop’ from article to article on a journey to their chosen destination at the speed that’s right for them.  You’re seeing self-directed learning in its purest form.  How effective would training classes be for these folks?  They’re obviously accustomed to getting the info they want when they want it, is a classroom the best venue for them to get info regarding their job?

With the social network craze and the ‘we are smarter than me’ philosophies we’re hearing about quite often, the way in which we gather, share, find and use information has permanently changed.  Most of us are now full-fledged knowledge workers whether we think so or not and the toolboxes of training and development departments need to reflect the shift. 

Communities of Practice, Web 2.0, and the myriad other learning and development terms that are in heavy rotation are evidence that some progressive approaches need to be thrown into the traditional mix.  Classroom training isn’t dead - it will always serve a unique niche in the learning portfolio - I think it will just diminish to the point that it matches it’s impact on participants (<20%).

 Embracing informal learning in organizations will become a necessity in just a few years due to us becoming a knowledge society.  There are tons of articles out there that will tell you so - if you happen to run across one, Digg it!

CLO Media will be hosting an upcoming webinar on extending learning beyond the border of an organization.  I normally don’t comment or tout webinars such as this prior to their launch because the quality is quite unpredictable but I’m intrigued by this one. 

 Be sure to tune-in if you’re available.

I had an opportunity today to have the dedicated ears of 18 mid-level managers at a large organization where we are just at the launch phase of creating a community of practice.  This is a group of sales people in a competitive environment and the suggetion of sharing ideas with one another has to be approached very carefully.  Last night I began assembling slides and this morning I went back to put on some finishing touches - I checked my email and saw this article from CLO magazine. 

I included a screen shot of the article as a way to illustrate to the group that learning in organizations is moving away from just formal content delivery and more toward enabling easier access to necessary information.  These ideas really resonated with them and some of the responses were, “like MySpace” or like an “eBay seller rating” for peer reviewed content and also “like Amazon.” 

I wrote recently about how there was a seeming disconnect between some Chief Learning Officers (CLO) and these progressive modes of learning but it’s encouraging to see the gap gradually narrow with entries such as this.

As organizations begin to find the collective intelligence of their workforce through social network analysis and tap their full potential through communities of practice and the software to support them, they will be poised to unleash the true potential of knowledge workers.

I remember hearing about a new CLO magazine and then receiving the first edition - it’s difficult to believe that they’ll be celebrating their 5-year anniversary next month.  What they’ve done and are continuing to do for the field of learning and development (in my opinion) cannot be overstated. 

I certainly think this magazine has played a big role in elevating positions in learning and development to ones that are or can be viewed as providing significant strategic impact.  Kudos to the team behind the site and publication that continue in this effort.

In a recent article from CLO magazine, they profile an organ procurement organization that shares information across the country to ensure that patients are getting what they need in time to save their life.

It’s this approach that I think many more organizations could adopt and apply some structure too which would translate into tremendous value.  In today’s world we can not inject people with the information they need…there’s too much.  We must make it easy for them to find.

A community such as it sounds has been formed in organ donation group, serves as an ongoing conversation of ideas and information that is always easily accessible.  What opportunities does your organization have to increase the access to your information?

Enjoy your holiday weekend!

I just read a great article in Fortune magazine about Social Network Analysis (SNA) and the benefits it can yield in an organization.

To me this is further fodder on what have been relatively obscure tools coming more into the mainstream and being refined for use with progressive learning and development departments.

Orbital RPM has just launched a SNA with one of our large clients as a way to find the best candidates to make up the ‘core group’ of a community of practice.  This is being implemented in a very large, traditional organization that has always relied on traditional training for its team members. 

 We will be using the same amount of money the organization would have spent on designing, developing and delivering a one-time course…an event…but instead we will be engaged with them for a year.  Helping sustain their learning community, manage the knowledge that’s flowing and integrate new-comers.  What a bargain!

It’s projects like these and articles like the one in Fortune that will allow us to chip away at the conventional mindset commonly applied to the training arena.